The loop is simple on purpose: flip coins, earn cash, buy the next thing that flips more coins. Stickman helpers, extra coin types, and a skill tree sit on top of that click.
Azgames lists it as a clicker game with one-button controls. You and the stickmen flip together, then spend the result on purchases and upgrades that change how fast income climbs.
You begin with almost nothing besides a copper coin. The first flips are clicks. Once helpers are hired, they flip without you holding the button. Income is not guaranteed: cash only arrives when a coin lands on its dollar side.
From there the game is a spending order. Helpers automate the work, more coins give them extra targets, and upgrades raise value and speed. Skill points are the longer bet.
The official control line is the mouse: flip coins, purchase items, and upgrade. There is no separate keyboard chart on the Azgames page.
The first purchase is usually a helper. Extra coins come next so the stickmen are not stuck on a single copper piece. Upgrades then raise the cash from a successful flip and make the stickmen stronger, faster, and harder working.
Those options are the main progression lever. Skipping them leaves you clicking a coin that pays too little to reach the next hire.
Generating enough coins awards skill points. Those points buy talents in the skill tree and change how the next empire is built. The catch is the reset: you sacrifice the cash you have accumulated to push toward a stronger later run. The choice is strategic, and it changes the game more than one more helper does.